Our Brand Story

It all began with three very special dogs — Milky, Junior, and Wolfy. As pawrents, we wanted nothing but the best for them. But when it came to treats, we often wondered: What’s really inside? Where do they come from?

That’s when we decided to take matters into our own hands. By making the treats ourselves, we could be sure of every single ingredient — clean, natural, and responsibly sourced. More than just tasty snacks, we wanted our treats to do more: to support their health, add value to their daily lives, and of course, bring them joy with every bite.

What started in our own kitchen for Milky, Junior, and Wolfy soon became something we wanted to share with every dog out there. Because every wagging tail, every happy crunch, and every little smile they give us reminds us why we started in the first place.

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Say Hi!

Meet our mascots, Munchi and Frosti — the furry duo who live for healthy snacking!

Whether they’re wagging or purring, these two know a good treat when they see one. They’re the heart of our brand, reminding us that pets deserve only the best — wholesome, high-quality freeze-dried treats made to nourish, delight, and keep tails wagging and whiskers twitching with every bite.